Kenshoo Meets Holding Company Challenges Head On with New Agency Partnership Division
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: PR Web
SAN FRANCISCO (PRWEB) November 06, 2019 Kenshoo, a global leader in marketing technology, announced today its new Agency Partnership Division, designed to facilitate deep relationships and opportunistic co-development with new and existing agency partners. The new division, already in strategic talks with three major international holding companies, comes in response to an increasingly privatized digital marketing landscape and the inherent challenges of audience targeting and media mix planning posed to the world's major brands. "To be able to deliver for clients today, agencies need more than access to the best tech and data, they need insights and the intelligence to execute. Advertisers are facing new obstacles in reaching customers, and success depends on their ability to separate signal from noise," said Kate DuBois, GM, Search and Holding Company Agency Lead. "As our agency partners make moves to consolidate functions like creative and media, Kenshoo will provide parallel supp
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- 3/6/24 - Form CERT
- OMC's page on the SEC website