Ketchum Hires April Scott as Managing Director to Lead Digital, Social and Analytics Integration in North America
Omnicom Group Inc. (OMC)
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Source: PR Newswire
NEW YORK, Feb. 20, 2019 /PRNewswire/ -- Leading global communications consultancy Ketchum today announced the appointment of April Scott as managing director of digital, social and analytics integration for North America.Scott will be responsible for enhancing Ketchum's existing suite of digital and social tools, as well as continuing to elevate the agency's content execution and digital consulting capabilities. Under Scott's leadership, clients will experience a cohesive go-to-market strategy, enabling them to benefit from the best of audience listening, channel management, community management, content, paid amplification, influencer relations, earned media and analytics, in what Ketchum has branded StoryWorks. Scott most recently served as EVP and managing director for Ogilvy's digital group, supporting a diverse range of clients including British Airways, UPS, United Nations, SHOWTIME, IBM and Pfizer, among others. Prior to Ogilvy, Scott held the position of Directeur Conseil at
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