Omnicom Media Group Launches Industry's First Supply Chain-Based Media Activation Tool
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: PR Newswire
Supply Chain IQ Score leverages shelf-level SKU data powered by Crisp to deliver better business outcomes in an unpredictable economyNEW YORK, May 18, 2022 /PRNewswire/ -- Omnicom Media Group (OMG), the media services division of Omnicom Group Inc (NYSE: OMC) has launched the Supply Chain IQ Score, the industry's first supply-chain based media activation tool, in partnership with Crisp, an open retail data platform.As affirmed in last month's White House economic report, the supply chain crisis that erupted during the Covid crisis is not fading away as the pandemic subsides. With inventory challenges becoming the new normal, marketers need the ability to quickly adjust their media spend to product availability without negatively impacting performance.Powered by Crisp, which pipes normalized data from more than 80 % of the top U.S. retailers and distributors including Target, Amazon, UNFI and CVS into the Omni open marketing orchestration platform that supports all Omnicom agencies, OM
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OMC
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- 4/16/24 - Beat
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- 4/17/24 - Form 10-Q
- 4/16/24 - Form 8-K
- 4/11/24 - Form ARS
- OMC's page on the SEC website