Mindfulness: Tropicana Shows Us It’s Not Just for Breakfast Anymore [Forbes]
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: Forbes
Tropicana OJ has a “problem” that it shares with many venerable brands. How to keep the image of a long-standing market leader fresh and relevant without alienating its loyal base? This is an issue companies like Levi Strauss and Harley-Davidson grapple with all the time; elsewhere I’ve called it "the fashion paradox." abandon We know that at least some morphed "pyramid of brand resonance" Hierarchy of Needs PepsiCo’s new campaign for Tropicana that will launch on January 20 is a case study in how to wrap old, familiar virtues in cutting-edge trends—especially vis a vis our search for meaning in today’s confusing and often dangerous world. The Tropicana brand story rests on a solid foundation because it’s firmly entrenched in a consumer ritual It’s really smart to embed your brand in consumer ceremonies, even everyday ones like breakfast. A global study the BBDO Worldwide advertising agency conducted always Sip Your Sunshine PepsiCo Juice Portfolio Aha! Paying attention to little mom
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News
- MarketForce winds down its B2B e-commerce arm [TechCrunch]TechCrunch
- Omnicom (OMC) International Revenue Performance Explored [Yahoo! Finance]Yahoo! Finance
- Omnicom Group Inc. Just Beat Analyst Forecasts, And Analysts Have Been Updating Their Predictions [Yahoo! Finance]Yahoo! Finance
- Omnicom Group Inc. (NYSE: OMC) had its price target raised by analysts at Moffett Nathanson from $89.00 to $93.00. They now have a "neutral" rating on the stock.MarketBeat
- Omnicom Group First Quarter 2024 Earnings: EPS Beats Expectations [Yahoo! Finance]Yahoo! Finance
OMC
Earnings
- 4/16/24 - Beat
OMC
Sec Filings
- 4/17/24 - Form 10-Q
- 4/16/24 - Form 8-K
- 4/11/24 - Form ARS
- OMC's page on the SEC website