Purpose Messages Evoke Greater Attention, Arousal And Emotion, According To First-Of-Its-Kind Biometrics Research By Porter Novelli/Cone
Omnicom Group Inc. (OMC)
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Source: PR Newswire
79% of Americans feel a deeper personal connection to companies with values similar to their own NEW YORK, May 29, 2019 /PRNewswire/ -- Americans are more likely to have a positive image of (89%), trust in (86%) and be loyal (83%) to brands that lead with Purpose, according to the 2019 Porter Novelli/Cone Purpose Biometrics Study. This first-of-its-kind biometrics study, examines not only what consumers say they will do to support responsible brands, but also how they feel and physically react when exposed to Purpose-driven messaging. "After tracking consumer data for more than 25 years, we're confident the consumer appetite and demand for Purpose-driven brands continues to be strong," says Brad MacAfee, CEO, Porter Novelli. "However, in this study, we wanted to explore the power of Purpose in creating deeper emotional connections with consumers, that then inspire them to act."The research combined an online study of more than 1,000 American adults with the results of biometrics tes
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