TracyLocke Named la Madeleine Strategic and Creative Agency, Expanding Food Service Center of Excellence
Omnicom Group Inc. (OMC)
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Source: PR Newswire
DALLAS, July 21, 2021 /PRNewswire/ -- TracyLocke, leading commerce and communications agency, was named Strategic and Creative Agency of Dallas-based restaurant chain la Madeleine. This win supports the continued growth of TracyLocke's food service center of excellence, which currently includes work with PepsiCo, Pizza Hut and Godiva. TracyLocke sister agency, Haygarth U.S., was also named In-Store Marketing and Merchandising Agency for CKE Restaurants. TracyLocke kicked off work with la Madeleine immediately, providing full-service guest marketing strategy and execution, including development of updated branded point-of-sale items and digital and social media strategy and management for all 86 locations across the U.S. "It's a very exciting time for our brand. 2021 has presented us with a lot of new opportunity for growth and brand awareness," said Sheryl Fox, Chief Operating Officer for la Madeleine. "After observing and experiencing Tracy Locke's Buy Design strategy, we knew they
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