Will It Take An AdTech Crash To End Digital Ad Fraud? [Forbes]
Omnicom Group Inc. (OMC)
Last omnicom group inc. earnings: 4/28 06:25 am
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Source: Forbes
Will It Take An AdTech Crash To End Digital Ad Fraud? Dr. Augustine Fou, and Anti-Ad Fraud Consultant A Series of Q&A Interviews With Innovators Working at the Intersection of Behavior and Business Transformation: Dr. Augustine Fou, the noted and some would say controversial, and Anti-Ad Fraud Consultant and Researcher. Bruce Rogers: digital ad fraud? Dr. Augustine Fou: Dr. Fou: Bad guys are laughing all the way to the bank, because the good guys think, "Oh, well, we use IAS and DV. Therefore, we're safe. Therefore, we're going to keep spending billions." The bad guys will say, "Just bring me the money." You might as well hand it over to them. So, it's a false sense of security. It's not just that it doesn't work. It tricks people into spending more and, therefore, they're getting ripped off more. So, it's doing a disservice and a harm to the entire industry, to the entire ecosystem. That's the middle man. The publishers are the ones who are getting less revenue. Because when the m
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OMC
Earnings
- 4/16/24 - Beat
OMC
Sec Filings
- 4/17/24 - Form 10-Q
- 4/16/24 - Form 8-K
- 4/11/24 - Form ARS
- OMC's page on the SEC website