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Stock impact report

Industry Conferences In 2020 And Beyond, Part Two [Forbes]

Oracle Corporation (ORCL) 
Last oracle corporation earnings: 3/12 04:02 pm Check Earnings Report
Company Research Source: Forbes
Photo:GettyIn thefirst partMitigate Risk And Expense With Pseudo-LiveThere is one overarching best practice for pivoting to a digital model, and that is resetting our mindsets to think like a TV subscription service similar to an HBO or Showtime and not as the producer of a conference. As mentioned in my last piece, many organizations don't have the infrastructure to fully scale a "live" event and can thereby mitigate risk by broadcasting "pseudo-live." This is similar to what subscription services have done successfully for decades.Here are some similarities we can draw from TV services and virtual events:• TV program guides display the shows, dates and times. This is equivalent to a conference agenda and schedule for main tents and breakout sessions.• TV subscription services charge and track usage. This is equivalent to the conference registration and fees.• TV mobile apps allow convenient access to programs and stored content on demand. This is equivalent to a mobile app for the c Show less Read more
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