Babbo Italian Eatery and OUTFRONT Media Serve Up Phoenix's Largest Plate of Spaghetti
OUTFRONT Media Inc. (OUT)
Last outfront media inc. earnings: 2/25 04:03 pm
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Source: PR Newswire
NEW YORK, Aug. 21, 2018 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) and Babbo Italian Eatery unveiled a new out-of-home (OOH) campaign to raise brand awareness and drive hungry consumers to dine at nearby locations. The striking design, created by OUTFRONT Studios, OUTFRONT's in-house creative studio, includes Babbo's spaghetti that extends out in front of the display by two feet, and an LED backlit dish that entices commuters on their way home to eat like an Italian. Inspired by the Babbo's award-winning interior design, OUTFRONT Studios crafted a display that aligns with the brand and expresses the passion that goes into creating Babbo's classic dish. "The OUTFRONT Studios creative team was eager to work with Babbo to create a design that shared their story and history in a way that raised awareness around their passion for classic Italian cuisine," said Dave Wood, Regional Vice President at OUTFRONT Media. "Our out-of-home assets continue to be great plat
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