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Smart billboards are checking you out — and making judgments [MSN Money]

OUTFRONT MEDIA INC (OUT)  More Company Research Source: MSN Money
Last outfront media inc earnings: 8/8 04:05 pm Check Earnings Report
PDF © Abel Uribe/Chicago Tribune/TNS An interactive billboard on Interstate 88 near Eola Road in Aurora, Ill., touts the Chevy Malibu on April 14, 2016. The sign uses vehicle recognition technology to identify competing sedans and display ads aimed at their drivers. WASHINGTON – Here is what's around the corner: Smart digital billboards will detect the make, model and year of oncoming vehicles and project ads tailored to the motorist. Popular Searches L'Oreal SA LRLCY ? 42.52 +0.61 +1.46% Roadside cameras will read license plates, and powerful computers will make snap judgments based on likely home address, age, race and income level to pitch products or services through the billboards. Once ads flash up on roadside digital screens, the sales pitch may not stop. Any mobile phones in a passing vehicle may light up with a reinforcing message linked to the ad. A series of factors are reshaping the quintessent [Read more]

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