Apple’s Airplay 2 May Be the Boost Sonos Needs for Its IPO [Fortune]
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Source: Fortune
It’s not often that a simple software upgrade can improve the prospects of an imminent tech IPO, but that could happen with Sonos, which announced support for Apple’s Airplay 2 technology Wednesday. Unlike lo-fi bluetooth connections, Sonos speakers need a proprietary app to connect the hardware with streaming music sources and users’ libraries. While some users found the Sonos app’s user-interface challenging, everyone generally conceded it was the trade-off required for enjoying Sonos speakers’ superb sound quality. Over time, Sonos let music services like Pandora and Spotify control the output on their speakers by allowing users to use the streaming apps for selecting songs and playlists. Sonos also ported Amazon’s voice-powered Alexa technology to its speakers last fall. But while the company became the first third-party hardware manufacturer to integrate Apple Music, Sonos owners who streamed from Apple still needed to make their musical selections through that clunky
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