Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying
PANDORA MEDIA (P)
Last pandora media earnings: 7/31 04:01 pm
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Source: Business Wire
Pilot program launches with Volkswagen campaign OAKLAND, Calif.--(BUSINESS WIRE)-- Pandora (NYSE:P), the largest music streaming service in the U.S., announced today that it has built a premium marketplace that will allow advertisers to purchase its audio inventory programmatically across mobile and desktop. The pilot program is launching with Volkswagen and will expand to include additional advertisers and partners in the coming months. “The launch of our programmatic audio marketplace will give advertisers the unique opportunity to efficiently reach Pandora’s audience—the largest set of listeners in the U.S.—in a targeted way, within a brand-safe environment,” said John Trimble, Chief Revenue Officer at Pandora. “With the rise of voice-activated devices, the demand for quality audio inventory is rapidly accelerating. This offering positions us for growth by meeting the needs of our current
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