Pandora expands podcast inventory, creates Podcast Genome Project for recommendations [MarketWatch]
PANDORA MEDIA (P)
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Source: MarketWatch
Pandora expands podcast inventory, creates Podcast Genome Project for recommendations Pandora Media Inc. P, +1.39% on Tuesday announced that it was expanding its podcast inventory and creating a new recommendation tool that will allow users of the music streaming service to better locate podcasts that could be of interest to them. The company created the Podcast Genome Project, a play on its Music Genome Project recommendation algorithm for songs, that will enable podcast discovery through Pandora. "We think podcasts represent a fast growing market in terms of listeners but it suffers from a couple of problems, including that discovery is very rudimentary and there is nothing personalized about it," Pandora Chief Executive Roger Lynch told MarketWatch. He said that the company will categorize podcasts through a number of segments, which will also help it sell the genre to advertisers. Sirius XM Holdings Inc. SIRI, +1.31% is planning to acquire Pandora, and Lynch said that "spoke
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