Pandora Turns up the Volume with New “Sound On” Brand Narrative
PANDORA MEDIA (P)
Last pandora media earnings: 7/31 04:01 pm
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Source: Business Wire
Multi-channel campaign promises listeners Pandora will be there to turn the “Sound On” for every holiday travel moment Debut campaign highlights artists including Cardi B, Carrie Underwood, Lil Wayne and Pitbull OAKLAND, Calif.--(BUSINESS WIRE)-- Pandora (NYSE:P), the largest streaming music provider in the U.S., today unveiled its new brand narrative platform and nationwide campaign inspired by the power music and sound have to make each life moment better, called “Sound On.” The new narrative celebrates the role Pandora has in connecting listeners with the music and audio content they love, to help them live their lives at full volume. “Music and sound have the power to make every situation better, deeper and more meaningful. Every life experience can be instantly transformed when you add your own soundtrack,” said Aimée Lapic, Chief Marketing Officer at Pandora. “At Pandora, it’s part
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