Stop Treading Water: The Case For Agile Marketing [Forbes]
PAR Technology Corporation (PAR)
Last par technology corporation earnings: 3/12 04:05 pm
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Source: Forbes
Getty Many marketing departments are struggling to keep up amid the rapids and undertows presented by the organizations they support, along with competitive pressures and increasingly sophisticated requirements from the sales department. The demands on marketing teams to go faster and do more with less are increasing like never before. Complicating matters for the chief marketing officer is a chief financial officer who is appropriately holding the line on incremental investment and headcount to balance the needs of the organization. Treading water will not cut it, and if you cannot swim to shore, you are in a lot of trouble. One sure way to avoid drowning is to get out of the waterfall. No, not Niagara Falls, but the traditional sequence-based, gated “waterfall” approach to marketing that no longer cuts it in the pace of 21st century business. Agile marketing can help you go from just treading water to swimming to shore and surviving. Many of you are li
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PAR
Earnings
- 2/27/24 - Beat
PAR
Sec Filings
- 4/23/24 - Form ARS
- 4/23/24 - Form DEFA14A
- 4/23/24 - Form DEF
- PAR's page on the SEC website