Priceline Sports New Name, Solid Growth [The Motley Fool]
THE PRICELINE GROUP INC COMMON (PCLN)
US:NASDAQ Investor Relations:
ir.pricelinegroup.com/events.cfm
Company Research
Source: The Motley Fool
Find out how the company now known as Booking Holdings did. Most investors don't think too much about the name a company chooses, paying far more attention to sales and earnings. Yet the name of a company can tell you a lot about its strategic priorities. Until now, travel website industry leader Priceline Group had kept the name of its initial name-your-own-price website, even as trends moved away from that portion of its business toward straight hotel booking services. Going forward, Priceline will now be known as Booking Holdings ( NASDAQ:BKNG ) , featuring the name of its premier Booking.com website . Coming into Tuesday's fourth-quarter financial report, investors had largely gotten used to the idea that Priceline had adopted an awkwardly rhyming new moniker, but they wanted to see further signs of growth. The online travel giant delivered solid results along with guidance pointing to better times ahead. Let's take a closer look at how Priceline Group did in it
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