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Stock impact report

Embracing "Pricing-Market Fit" as a Cloud-Native Company -- in a COVID-19 World [Forbes]

PagerDuty, Inc. (PD) 
Last pagerduty, inc. earnings: 3/18 04:05 pm Check Earnings Report
Company Research Source: Forbes
ID 147015180 © Andrii Yalanskyi | Dreamstime.comIn early March, just as the COVID-19 pandemic was taking hold, we wrote about how many B2B tech companies selling into enterprises can navigate the current market uncertainty with acloud-native, go-to-market playbookBut just structuring your offering as a cloud product isn’t enough. You also need to re-think your pricing model to appeal to a different type of buyer who likely views value differently than a traditional CIO—and requires more flexibility from you.In many of our conversations with early-stage, cloud companies, we find many don’t think through pricing models early enough. Many also aren’t transparent enough, explaining very simply what the return-on-investment for their product will be. We discussed in ourOpen So, in this second installment of our-Native Entrepreneur’s PlaybookMost Popular In:The big cloud providers upend pricing and pricing models for enterprise-focused tech companies have changed significantly in the last s Show less Read more
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