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0 -0.000177415062538774 -8.87075312694501E-05 -0.000620952718885899 0.000266122593808224 0.000620952718885773 0.00283864100062089 0.00310476359442912
Stock impact report

Coca-Cola bets on Kobe sports drink in fight with Gatorade [MSN Money]

PepsiCo, Inc. (PEP) 
Last pepsico, inc. earnings: 4/28 06:03 am Check Earnings Report
US:NYSE Investor Relations: pepsico.com/investors
Company Research Source: MSN Money
Coca-Cola is buying a minority stake in a sports drink brand backed by basketball star Kobe Bryant, it said on Tuesday, seeking to mount a stronger challenge to PepsiCo's Gatorade. Load Error Coca-Cola's investment in BodyArmor, which will make it the brand's second-largest shareholder, comes as its Powerade drink steadily cedes market share to Gatorade. Coke has also been rattled by falling demand for its trademark fizzy drinks. While Coke says there is much work to be done at Powerade, PepsiCo said last month that Gatorade was seeing higher demand after launching zero-sugar versions. Gatorade and PepsiCo's other sports and energy drinks account for nearly a third of a market worth roughly $20 billion a year, according to Euromonitor International. Monster Beverage and Red Bull follow close behind in the U.S. market, with Coke trailing in fourth place with a 7 percent share. Coca-Cola also has a 16.7 percent stake in Monster. (BodyArmor) is a positive for Coca-Col Show less Read more
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