Coca-Cola, Kobe Bryant-backed BodyArmor battle Gatorade [USA TODAY]
PepsiCo, Inc. (PEP)
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Source: USA TODAY
CLOSE The Freestyle 900 will incorporate your phone to make your favorite Coca-Cola creation. USA TODAY Coca-Cola is acquiring a minority stake in the sports drink company BodyArmor. (Photo: AP Photo/Gene J. Puskar) CONNECT TWEET LINKEDIN COMMENT EMAIL MORE Coca-Cola is acquiring a minority stake in BodyArmor, the sports drink company-backed by former NBA superstar Kobe Bryant , as it tries to up its competition against leading champion Gatorade. Financial terms of the agreement were not disclosed Tuesday. As a result of the deal, BodyArmor will have access to the Coca-Cola's huge bottling system. Although the Atlanta-based soda giant already competes in the $7.9 billion U.S. sports-drink category with its Powerade brand, the giant in the sector is Gatorade, owned by rival PepsiCo, according to the market research company Euromonitor International. Gatorade has 74.7 percent of the U.S. market, compared to Powerade's
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