Feature: What Happens When Athletes Do the Sportswriting? [The New York Times]
PepsiCo, Inc. (PEP)
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Source: The New York Times
The Players’ Tribune originally gave athletes newsroom titles: David Ortiz, the jolly Red Sox slugger, was editor at large; Matt Harvey, the Mets hurler, was New York City bureau chief. On Twitter, jokes about Kobe Bryant — the editorial director! — flourished. Just imagine him screaming in the face of a middle reliever about a missing nut graf. For sports media, it was a way to grin in the face of the prickly existential fear they’d lived with ever since social media forever changed their industry. Twitter and Instagram had already conditioned athletes to communicate with the public directly. Might they, the middlemen and middlewomen, one day be cut out altogether? Wouldn’t athletes simply tell the same tales of humdrum perseverance that they do in Gatorade commercials? Didn’t good writing still require good writers? Three years on, The Players’ Tribune has become a regular source of breaking news: Kevin Durant announced his league-upheaving move to Golden Stat
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