This iconic bar of soap has stuck around for nearly 150 years [CNN]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: CNN
This iconic bar of soap, with two weird claims to fame, has stuck around for nearly 150 years This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and it's "99+44/100% Pure." The original product is a no-frills, plain white, mild-scented bar soap with the name "IVORY" etched into it in script. Impressively, it has stayed exactly that way for 143 years -- barring the addition of an Aloe scented variety, and is also still around. Ivory soap's longevity flies in the face of a notoriously fickle market for personal beauty products where new trends can appear and disappear in a flash. So why has Ivory Soap stood the test of time? One theory is because of its clever advertising and branding. Ivory Soap packaging famously, and relentlessly, touts the attributes of purity and buoyancy. "That's brilliant execution," said David Placek, founder of Lexicon Branding, a branding expert who has helped name
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Earnings
- 4/19/24 - Beat
PG
Sec Filings
- 4/23/24 - Form 4
- 4/22/24 - Form FWP
- 4/22/24 - Form 144
- PG's page on the SEC website