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0.00443581924036606 -0.00110895481009147 0.0085943997782091 -0.00124757416135297 0.0310507346825618 0.0176351538674799 -0.0285555863598559 -0.0207929026892154
Stock impact report

Playboy Taps Cardi B for Creative Post in Brand Comeback Bid [Business News Network (BNN) (Canada)]

PLBY Group, Inc. (PLBY) 
The music superstar will provide artistic direction in areas such as merchandise and digital editorial, PLBY Group Inc. said Thursday in a statement. Cardi B will also serve as the founding creative director and a founding member of Centerfold, a creator-driven website that's set to launch this month. Citing Cardi B's commitment to free expression and “celebration of sex and body positivity,” PLBY Group Chief Executive Officer Ben Kohn called her “the embodiment of the Playboy brand.” The partnership underscores PLBY's efforts to revive a brand that was once an influential name in men's magazines and broader culture. With a goal to expand its direct-to-consumer business, PLBY's deal with Cardi B will include co-branded fashion and sexual-wellness merchandise collections. The shares reversed losses and climbed as much as 9.7% on the news. Through Wednesday's close, the stock soared 233% this year. Wall Street sees more growth ahead: The company has six buy ratings from analysts, Show less Read more
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