Playboy Taps Cardi B for Creative Post in Brand Comeback Bid [Business News Network (BNN) (Canada)]
PLBY Group, Inc. (PLBY)
Company Research
Source: Business News Network
The music superstar will provide artistic direction in areas such as merchandise and digital editorial, PLBY Group Inc. said Thursday in a statement. Cardi B will also serve as the founding creative director and a founding member of Centerfold, a creator-driven website that's set to launch this month. Citing Cardi B's commitment to free expression and “celebration of sex and body positivity,” PLBY Group Chief Executive Officer Ben Kohn called her “the embodiment of the Playboy brand.” The partnership underscores PLBY's efforts to revive a brand that was once an influential name in men's magazines and broader culture. With a goal to expand its direct-to-consumer business, PLBY's deal with Cardi B will include co-branded fashion and sexual-wellness merchandise collections. The shares reversed losses and climbed as much as 9.7% on the news. Through Wednesday's close, the stock soared 233% this year. Wall Street sees more growth ahead: The company has six buy ratings from analysts,
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PLBY
News
- PLBY Group Reports Fourth Quarter & Full Year 2023 Financial Results [Yahoo! Finance]Yahoo! Finance
- PLBY Group Reports Fourth Quarter & Full Year 2023 Financial ResultsGlobeNewswire
- PLBY Group Q4 Earnings Preview [Seeking Alpha]Seeking Alpha
- PLBY Group, Inc. (NASDAQ: PLBY) had its "buy" rating re-affirmed by analysts at Chardan Capital. They now have a $4.00 price target on the stock.MarketBeat
- PLBY Group to Restate 2023 Second and Third Quarter Financials [Yahoo! Finance]Yahoo! Finance
PLBY
Earnings
- 3/27/24 - Beat
PLBY
Sec Filings
- 3/27/24 - Form 8-K
- 3/15/24 - Form NT
- 3/13/24 - Form 10-Q/A
- PLBY's page on the SEC website