Special Report: Philip Morris device knows a lot about your smoking habit [CNBC]
Philip Morris International Inc (PM)
Last philip morris international inc earnings: 4/21 06:59 am
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pmi.com/investor-relations/overview
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Source: CNBC
Akio Kon | Bloomberg | Getty Images A man smokes a Philip Morris International iQOS electronic cigarette in this arranged photograph in Tokyo. In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International is claiming the electronic gadget is less likely to cause disease than traditional cigarettes. But the iQOS holds another, less obvious advantage over regular smokes: the ability to harvest personal data about users' smoking habits. The tobacco giant is already building a database of iQOS customers who register with the company. And it has developed a software application that could take things a step further. The initiative, if allowed by regulators, could extract information about a user's smoking routine from the device and use it for marketing purposes, said a former project manager at the company who tested the software in Japan. That data would include the number of puffs and average consumption per da
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News
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PM
Earnings
- 2/8/24 - Miss
PM
Sec Filings
- 4/2/24 - Form 4
- 3/28/24 - Form ARS
- 3/28/24 - Form DEFA14A
- PM's page on the SEC website