Sixty Million Americans Set to “Procrastipaint,” Says New GLIDDEN Survey
PPG Industries, Inc. (PPG)
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Source: Business Wire
Paint brand offers tools to end home paint project procrastination PITTSBURGH--(BUSINESS WIRE)--A new study commissioned by GLIDDEN® paint sets out to better understand why U.S. adults tend to procrastinate on home projects like painting. Glidden paint calls this phenomenon “procrastipainting.” Yes, it’s a real word. It’s so real that it’s in the Urban Dictionary1.Roughly 84 million Americans intend to paint a room in their homes in the next year. The key word here is “intend.” A majority of those surveyed agree that painting is easy, yet a quarter of respondents admit they’ll procrastinate anyway. In fact, the survey found Americans are more likely to procrastinate on home maintenance than any other aspect of their lives.“The thing holding people back from giving their home a fresh, new look is the ability to get started,” said Luke Klein, senior brand marketing manager, Glidden paint. “We created useful tools to help people get rolling and stop procrastipainting.”Millennials are
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PPG
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- 4/18/24 - In-Line
PPG
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- 4/23/24 - Form 8-K
- 4/22/24 - Form 8-K
- 4/19/24 - Form 10-Q
- PPG's page on the SEC website