Calvin Klein, Inc. CEO Outlines Strategic Changes to the Brand and Organization
Last pvh corp earnings: 4/1 04:15 pm
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US:NYSE Investor Relations: pvh.com/investor-relations
NEW YORK--(BUSINESS WIRE)-- Steve Shiffman, chief executive officer of Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. (NYSE: PVH), today unveiled a series of strategic changes to the company in response to the rapidly evolving fashion and retail landscape. “CALVIN KLEIN has long been driven by its ability to balance art and commerce in a culturally relevant way – one that has often defied the status quo. Our industry is witnessing a historic transformation in consumer behavior which presents a significant growth opportunity as we look to grow the brand to $12 billion in global retail sales over the next few years. Now more than ever, we must double down on meeting consumer demands by creating culturally relevant products and experiences that engage communities by pushing fashion and culture forward,” said Shiffman. The brand’s strategy includes three key initiatives:
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