Harley-riding Alberta nurse generates big buzz on L.A. fashion label. Now for the hard part [Toronto Globe and Mail (Ontario, Canada)]
PVH Corp. (PVH)
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Source: Toronto Globe and Mail
Open this photo in gallery Los Angeles-based executive creative director Danita Short of Land of Distraction, at her family's home in Coronation, Alta., on Nov. 26, 2018. Todd Korol/Globe and Mail The burger at The Beltliner in Calgary is sloppy, two patties of Alberta beef and a fried egg. Danita Short smiles as she digs in: “I’ve got to pay respects to the homeland.” Ms. Short, dressed in a flowing mustard cardigan and a flat-brim felt cowboy hat, is founder, chief executive and primary muse of an upstart fashion label called Land of Distraction. A year ago, the label announced itself at a splashy party at the Chateau Marmont in Los Angeles that drew the likes of Kate Bosworth and Angela Bassett. A few months later, the company landed a deal to sell its clothes at Barneys, a luxury retailer in the United States. There was a lot of hype: Interview Magazine called Land of Distraction “L.A.'s coolest new label.” This unlikely rise is un
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