What’s Driving Kohl’s Partnerships With Tommy Hilfiger [Forbes]
PVH Corp. (PVH)
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Source: Forbes
SAN FRANCISCO, CALIFORNIA - SEPTEMBER 05: People shop at Kohl's department store amid the... [+]coronavirus outbreak on September 5, 2020 in San Francisco, California. (Photo by Liu Guanguan/China News Service via Getty Images)Kohl’s has made dramatic changes under CEO Michelle Gass’s leadership. In recent months. The company has brought several ‘famous name’ merchandise labels into the store to attract a younger, more active clientele. The latest move is to add Tommy Hilfiger’s men’s sportswear to an expanded assortment of active wear.The Tommy Hilfiger’s assortment will be in 600 Kohl’s stores this Fall. There will also be an expanded assortment on Kohl’s.com. The apparel brand is globally recognized and considered “cool”. Kohl’s will carry timeless staples from Tommy Hilfiger as well as seasonal styles. Basically, Kohl’s is seeking to feature an elevated branded merchandise experience in its stores. The addition of the Tommy Hilfiger brand is just another step in this direction.Mic
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PVH
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- 4/1/24 - Beat
PVH
Sec Filings
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- PVH's page on the SEC website