Why guys love expensive toys, according to science [CNBC]
PVH Corp. (PVH)
Last pvh corp. earnings: 4/1 04:15 pm
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Source: CNBC
Men love their flashy watches , expensive cars , the newest tech gadgets and designer clothes. Social media is littered with guys showing off their latest luxury score . It's a story as old as the hills: In modern human cultures where social hierarchies are ubiquitous, people typically signal their hierarchical position through consumption of positional goods — goods that convey one’s social position, such as luxury products, explains a study published Tuesday in Nature. The new study sheds light on why men in particular may have such extravagant preferences: testosterone. In the study , called “Single-dose testosterone administration increases men’s preference for status goods,” researchers measured men’s desire for status brands and products, like expensive jeans or watches, and how that desire might be influenced by increased testosterone. The experiment revealed that administering testosterone increases men’s preference for status brands, compared with
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News
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PVH
Earnings
- 4/1/24 - Beat
PVH
Sec Filings
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- PVH's page on the SEC website