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0 0.000679501698754273 0.00226500566251419 0.000679501698754273 -0.00101925254813125 0.00249150622876572 -0.0033975084937712 -0.0029445073612683
Stock impact report

Papa John's revamps loyalty program in bid to win back diners [CNBC]

Papa John's International, Inc. (PZZA) 
Last papa john's international, inc. earnings: 2/26 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: ir.papajohns.com
Company Research Source: CNBC
Luke Sharrett | Bloomberg | Getty Images Signage is displayed outside a Papa John's International pizza restaurant in Louisville, Kentucky. It's been a challenging year for Papa John's . Public scandals surrounding its founder and a massive decline in same-store sales has pressured the company into making major changes to its marketing strategy and rethink how to lure customers back to its restaurants. Papa John's latest attempt to rekindle sales is a revamp of its rewards program. On Monday the company said its loyalty members will now earn one point for every dollar spent at the chain, instead of 1 point for every $5 spent. These points can be earned through online, mobile, phone or in-store orders. For every 75 points customers collect, they will earning $10 worth of Papa Dough, which they can put toward future orders. Competitor Domino's has been able to drive massive sales growth with its Piece of the Pie Rewards loyalty program Show less Read more
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