Burger King pulls New Zealand chopsticks ad after outcry in China [CNBC]
Restaurant Brands International Inc. Common Shares (QSR)
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Source: CNBC
Burger King pulls New Zealand chopsticks ad after outcry in China Andrey Rudakov | Bloomberg | Getty Images Burger King pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks after it sparked an outcry in China and demands for an apology from the U.S. fast food chain. The video was deleted from the Instagram account by Tuesday afternoon. Social media users in China demanded an apology, saying Burger King had made a mockery of Asian customs and dining etiquette. The hashtag "Burger King apology" was viewed more than 50 million times on the Twitter-like microblog platform Sina Weibo by Tuesday afternoon. Others gave Burger King, which operates 1,000 stores in China, the benefit of the doubt. "I am not sure if this is truly racial discrimination. But the people who made the ad really do not have brains," said one commentator on Weibo. Chinese media outlets compared the video to one issued by Italian luxury brand Dolce & Gabbana last year, whi
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