RPT-FOCUS-Earn after reading: China news app lures with clickbait and cash [Reuters (UK)]
Qutoutiao Inc. - American Depositary Shares (QTT)
Last qutoutiao inc. - american depositary shares earnings: 3/18 05:30 am
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Source: Reuters
RPT-FOCUS-Earn after reading: China news app lures with clickbait and cash | Reuters 6 Min Read (Repeats item with no change to text) * News aggregator gains 20 mln daily users with payments strategy * Q3 marketing costs jumped over seven times, higher than revenue * Heavy financial incentives a concern for many China tech firms By Pei Li and Adam Jourdan BEIJING/SHANGHAI, Dec 4 (Reuters) - Cai Li, a janitor in Shanghai, developed a serious addiction to news app Qutoutiao, lured by gossipy articles about celebrities and the cash she gets from reading them. Logging on during breaks at work and sometimes at night when she can’t sleep, the 63-year old has earned a few hundred yuan ($30-$40) over several months, which she says is useful to supplement her income. With its unusual pay-your-user strategy, Tencent-backed Qutoutiao Inc - pronounced “chew-tow-ti-ow” - has drawn in 20 million daily readers. A leaderboard shows the top-earning user has raked in more than $50,000. Digital gold coi
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