Quotient Technology Signs Definitive Agreement to Acquire Ahalogy
Quotient Technology Inc. (QUOT)
Last quotient technology inc. earnings: 2/12 04:05 pm
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Source: Business Wire
Influencer marketing firm expands Quotient’s data-driven media offerings, driving sales through social media for top CPG brands MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)-- Quotient Technology Inc. (NYSE:QUOT) today announced it has signed a definitive agreement to acquire Ahalogy1, a leading influencer marketing firm that delivers premium content across social media channels for consumer packaged goods (CPG) brands. The acquisition enhances Quotient’s performance media solutions for CPGs and retailers, adding social media expertise and a roster of proven influencers. Influencer marketing is projected to reach about $10 billion by 2020.2 “Ahalogy is a perfect fit for Quotient as we expand and grow our digital media solutions, with a specific focus on CPG shopper marketing,” said Mir Aamir, President and CEO of Quotient. “Ahalogy has proven expertise in creating and delivering targeted digital content
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