GNC Partnership Extension Boosts Rite Aid's Wellness Strategy [Forbes]
Rite Aid Corporation (RAD)
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Source: Forbes
GNC Partnership Extension Boosts Rite Aid's Wellness Strategy Pedestrians pass in front of a Rite Aid Corp. store in New York, U.S., Sept. 23, 2017. Photo: Michael Nagle/Bloomberg © 2017 Bloomberg Finance LP Rite Aid will extend its 21-year-old partnership with the health and wellness product store GNC through 2022, a much-needed deal for the pharmacy chain’s attempt to turn operations around. The companies said there are about 2,200 “GNC store-within-a-store locations” operating in Rite Aids across the country. “Our more than 20-year partnership with GNC has provided Rite Aid with a key point of differentiation in the marketplace while strengthening our reputation as a health and wellness destination for our customers,” Rite Aid senior vice president of category management Bill Renz said in a statement. The majority of the GNC’s are inside Rite Aid’s wellness stores, which are key to the company’s strategy to tap join CVS Health, Walgreens Boots Alliance and other retail pharmacies t
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