Yieldmo's Smart Exchange Integrates with LiveRamp, Enabling Best-in-Class Insights with Addressability
LiveRamp Holdings, Inc. (RAMP)
Last liveramp holdings, inc. earnings: 2/5 04:05 pm
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Source: Business Wire
Yieldmo Will Support Targeting on LiveRamp’s Authenticated Traffic SolutionIntegration Will Make Publisher Traffic More Addressable, and Enable Marketers to Connect with Their Audiences on Higher-Quality Native Inventory SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the leading data connectivity platform, today announced it has completed an integration with Yieldmo, the SMART Exchange that increases the value of inventory for both buyers and sellers by going beyond keywords and content on each transaction, and reimagining contextual to understand how each unique impression behaves. By supporting LiveRamp's Authenticated Traffic Solution, Yieldmo enables publishers to have best-in-class contextual and addressability under one roof. This partnership reinforces that contextual and addressable are not only compatible, but beneficial: publishers are able to leverage addressability, while brands are able to buy using context.“There is a lot of competing noise in the industry ri
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RAMP
News
- Mobile Targeting And Privacy Strategies For App Devs And Advertisers [Forbes]Forbes
- LiveRamp Holdings, Inc. (NYSE: RAMP) was upgraded by analysts at StockNews.com from a "buy" rating to a "strong-buy" rating.MarketBeat
- Acxiom Honored as a 2024 VETS Indexes 4 Star Employer [Yahoo! Finance]Yahoo! Finance
- Cross Screen Media Partners with LiveRamp to Enhance Video Ad Targeting and Measurement for Local Agencies [Yahoo! Finance]Yahoo! Finance
- Cross Screen Media Partners with LiveRamp to Enhance Video Ad Targeting and Measurement for Local AgenciesPR Newswire
RAMP
Earnings
- 2/8/24 - Beat
RAMP
Sec Filings
- 4/15/24 - Form 4
- 3/12/24 - Form S-8
- 3/1/24 - Form S-8
- RAMP's page on the SEC website