Here's what 2 hours as a Roblox avatar in 'Walmart Land' really feels like [Fortune]
Roblox Corporation Class A (RBLX)
Company Research
Source: Fortune
It feels like every business is getting into the metaverse—loosely defined as a series of virtual platforms where people can work, play, or shop—with much of corporate America fully embracing its favorite new buzzword.Results have been mixed, but that didn’t stopWalmartTo get a better sense of how this all worked, I spent two hours in Walmart Land. There were about 500 people playing when I logged on, and the environment felt overwhelmingly corporate. Immediately, I found my avatar standing in the world’s “central hub,” basically a shopping center where users could buy “verch,” or virtual merchandise, like pants, shirts, and accessories for their avatars. Most were Walmart themed.A Walmart spokesperson told me that the verch has no monetary value, but users could buy it with coins earned from playing games or found while exploring the world. After running around and picking up tokens scattered across the map, I was finally able to shop.I bought a pullover from Hawkins High School, as
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RBLX
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- 2/7/24 - Beat
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- 3/28/24 - Form 4
- 3/28/24 - Form 3
- 3/27/24 - Form 144
- RBLX's page on the SEC website