How Fashion Brands Can Enter The Metaverse [Forbes]
Roblox Corporation Class A (RBLX)
Company Research
Source: Forbes
Chief Marketing Officer atLaunchmetrics, the leading Brand Performance in Fashion, Luxury and Beauty.gettyIn recent years, the digital transformation of the fashion industry has gained significant momentum. Although digital demand for fashion and luxuryviaThe Of FashionEnter the space through event activations.One option for entering the metaverse with impact lies in event activations within video games’ framework. Gaming platforms offer a place where brands can exhibit their collections in a new way through digital events such as fashion shows or immersive experiences inside the creative director’s world. The unrestrained experience artists can enjoy in the metaverse may be what makes it interesting and exciting.For example, Gucci partnered with Roblox in 2021 and invited visitors to embark on a unique trip in the virtual Gucci Garden on the platform. Entering the metaverse is also about marketing a fashion brand to a new demographic. As a matter of fact, social gaming gathers many
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