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Stock impact report

Navigating GenZ Content, Influencer And Brand Marketing Minefields With Sweety High’s Married Co-Founders [Forbes]

Roblox Corporation Class A (RBLX) 
Company Research Source: Forbes
Ray J. Gadd PhotographyAs legions of ad agency and brand executives piled into the South of France for the Cannes Lions International Festival of Creativity this week, a different group of marketers gathered at VidCon, in the considerably less hip Anaheim, Calif. There, they focused on how to connect with the teen and tween audiences that agencies and brands have struggled to reach for years.Finding different ways to connect with those teens and tweens is whereSweety High But thinking differently about how to connect with a generation that consumes media in very different ways than its predecessors is exactly the point in the many-headed beast that is Sweety High, which is now headquartered in Marina Del Rey, a sea-side suburb of Los Angeles.The idea for Sweety High germinated around 2010, while Simonetti was still a writer working with Leonardo DiCaprio’s Appian Way Production Company, and Zelle had a “pretty successful” career as a film, TV and commercial producer. Both had been “in Show less Read more
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