Walmart enters the metaverse with Roblox experiences [CNN]
Roblox Corporation Class A (RBLX)
Company Research
Source: CNN
Ad Feedback02:13- Source:CNNWhy Walmart is cutting prices on certain itemsNew York(WMT)The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.Walmart said it is targeting the next generation of customers – Covid-19 altered consumers’ shopping habits and caused asurge in e-commerce sales‘Walmart Land’ will featureThe second experience, Walmart’s Universe of Play, will offer immersive games featuring characters from its most popular toy products for the holiday season, from L.O.L Surprise! to Paw Patrol.In particular, Walmart wants to draw Gen Z into virtual reality. Walmart Land’s Electric Fest will feature performances from Madison Beer and Kane Brown. Its virtual dressing room offers products such as afp4, Halsey’s makeup brand, and YouTubers Brooklyn and Bailey’s skincare line with Walmart.Walmart’s chief marketing officer, William White, said he knows customers are spending “loads o
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