Walmart Opens a New Roblox Store. It's the Latest Retailer to Dive Into the Metaverse. [MarketWatch]
Roblox Corporation Class A (RBLX)
Company Research
Source: MarketWatch
Oh, and it's in the metaverse. Walmart (ticker: WMT ) Monday announced Monday it was partnering with online gaming company Roblox RBLX ) to launch two metaverse experiences, becoming the latest retailer to dive headfirst into the emerging industry of virtual worlds. “Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” said Willim White, Walmart's chief marketing officer. “So, we're focusing on creating new and innovative experiences that excite them, something we're already doing in the communities where they live, and now, the virtual worlds where they play.” The company plans to launch two initiatives on Roblox: Walmart Land and Walmart's Universe of Play. Walmart Land will include a variety of immersive experiences, including a virtual dressing room for Roblox avatars to try on clothes and accessories, as well as virtual concerts, games, and competitions. Walmart's Universe of Play will fea
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