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Stock impact report

Royal Caribbean Misses The Boat On Technology [Forbes]

D/B/A Royal Caribbean Cruises Ltd. (RCL) 
Last d/b/a royal caribbean cruises ltd. earnings: 2/4 08:00 am Check Earnings Report
US:NYSE Investor Relations: rclcorporate.com/investors
Company Research Source: Forbes
Cruise line's tech needs helpScott KramerMy wife and I went on a three-day cruise with two other couples last weekend – and quickly realized that Royal Caribbean was lost at sea, when it comes to technology.After making a reservation, our first connection to the cruise was an app we were told we needed to each download, in order to board. This was an omen of things to come. My first thought was what about all of the millions of people who don’t have smartphones – especially the many seniors who love to cruise but still use flip phones? A Royal Caribbean phone rep admitted to me “okay, it’s not essential to have the app, but then you can expect really long wait times getting onto the ship.” More on the app shortly.The lack of on-board tech sophistication quickly became obvious once we got on deck. We veered directly to our room to drop off the luggage, and immediately realized there were just two wall plugs plus a USB port in the side of the room phone. Since we brought two phones and Show less Read more
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