FEATURE-Guns and corsets: Firearms industry strikes gold marketing to women [Reuters]
Sturm, Ruger & Company, Inc. (RGR)
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Source: Reuters
Guns and corsets: Firearms industry strikes gold marketing to women | Reuters 5 Min Read LAS VEGAS (Reuters) - Entrepreneur and fashion designer Anna Taylor is trying to bring back the corset â?? not to revive Victorian lingerie but to give women a place to carry their handguns. “I don’t know that the corset’s ever been out of fashion, but it’s never been so useful,” Taylor said in Las Vegas at this year’s SHOT Show, the largest trade show for the firearms industry. After overlooking the women’s market for years, the firearms industry now sees women as the drivers of growth. Gun sales have declined since peaking in 2016, with companies like Remington Outdoor Company Inc going through bankruptcy reorganization last year, but the women’s share of the market has been growing. Women have led the change, both as consumers and as entrepreneurs in the world of accessories, forcing gun-makers to follow their lead. Retailers estimate women accounted for 23 percent of the $44 billion retail mar
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News
- Sturm, Ruger & Company, Inc. to Report First Quarter 2024 Financial Results on Tuesday, May 7Business Wire
- Bypassing Sturm Ruger for One Attractive Dividend Stock [Yahoo! Finance]Yahoo! Finance
- Shareholders in Sturm Ruger (NYSE:RGR) are in the red if they invested three years ago [Yahoo! Finance]Yahoo! Finance
- Chicago Sues Glock—Blaming Gun Design For City's Gun Violence [Forbes]Forbes
- SCHD's Reconstitution Adds Too Many Stocks With Mediocre Quant Ratings [Seeking Alpha]Seeking Alpha
RGR
Sec Filings
- 4/17/24 - Form DEFA14A
- 4/17/24 - Form DEF
- 4/9/24 - Form 4
- RGR's page on the SEC website