'Store Of The Future' Is An Important But Misunderstood Term [Forbes]
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Source: Forbes
'Store Of The Future' Is An Important But Misunderstood Term hand searching for product in the store using touch screen panel Getty "Store of the Future" is a popular term that gets thrown around retail circles quite frequently. But, sadly, it is a term fraught with peril, often cited, and yet rarely understood. As a former Store of the Future executive, whenever I hear someone use the term, I usually stop them in their tracks and say, "Hold on a second. What do you really mean?" Because whenever someone utters the phrase "store of the future," chances are he or she is talking about one of three things. All three of which are quite different in their purpose and intent. The below illustration sums up well the different types of store of the future work one might encounter: Store of the Future Decoded Omni Talk The most commonly heard reference to store of the future work is Track #1 -- Incremental Work Of the three tracks mentioned above, this track is the most common. The work may so
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