Mike Amiri, L.A.’s rock ’n’ roll designer, now struts on a global stage [Los Angeles Times (CA)]
Ralph Lauren Corporation (RL)
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Source: Los Angeles Times
Mike Amiri, L.A.’s rock ’n’ roll designer, now struts on a global stage The first thing one sees upon entering the fashion brand Amiri’s cavernous offices in a former sheet metal factory in downtown Los Angeles is a basketball court. Often the second thing one spots is Mike Amiri, the company’s creative director and chief executive, shooting solo, playing pickup with employees or engaged in a game of H-O-R-S-E with NFL stars like Odell Beckham Jr. or NBA standouts like the Lakers’ Kyle Kuzma. He has a go-to move to impress — and sometimes beat — the pros, he says. Dressed in a black T-shirt, black leather jeans and bandana-strapped beige suede boots, he walks past the three-point line and faces away from the basket. His eyes on the far wall, he caroms the ball hard off the concrete and watches it rise high, then rattle through the rim. “Ahahaha,” he says, smiling broadly. “Be sure to tell your readers I don’t make that shot every time.” Amiri’s winning signature shot makes an apt meta
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