Roku and Harris Poll 2021 Holiday Survey Reveals One in Three Holiday Shoppers Expect to Increase Their Spending This Holiday Season, Highest Since the Survey’s Inception
Roku, Inc. - Class A (ROKU)
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Source: Business Wire
Marketers Expected to Capitalize on Holidays by Following Consumers into TV Streaming SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (Nasdaq: ROKU) today announced findings from its 2021 Annual Holiday Consumer Shopping study in partnership with The Harris Poll. This year’s survey of more than 2,000 U.S. adults who plan to shop for the holidays offers insights into shifting consumer shopping preferences, spending priorities, and media consumption habits.“Individual spending could hit record levels this holiday season as consumers report significant growth in their holiday spending plans,” said Dan Robbins, Vice President of Ad Marketing and Partner Solutions at Roku. “As consumers prepare to spend more, they are also changing how they approach gift giving and how media consumption influences their purchasing decisions. Nearly half of holiday shoppers said they shopped for a product after seeing a TV streaming ad. With 1 out of 3 holiday shoppers unreachable on traditional pay TV, ma
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