Roku and Harris Poll 2022 Survey Reveal Holiday Shoppers Expect to Increase Spending on Gifts and Shop Earlier
Roku, Inc. - Class A (ROKU)
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Source: Business Wire
More holiday shoppers stream TV in a typical week than watch traditional TVNinety-eight percent of Gen Z and Millennial holiday shoppers have streamed in the past three months SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, Inc. (Nasdaq: ROKU) announced findings from its 2022 Annual Holiday Consumer Shopping study in partnership with The Harris Poll. This year’s survey of nearly 2,000 U.S. adults who plan to purchase gifts finds that holiday shoppers plan to shop earlier, increase spend, and turn to TV streaming for entertainment and information.“The holidays reveal the shopping trends that will shape the year ahead,” said Asaf Davidov, Head of Ad Measurement and Research at Roku. “Brands that message value, ramp up advertising early, and surprise and delight in streaming TV are set to take the share this season.”The 2022 survey reveals:Spending Is Set to Increase Amid InflationThis holiday season, shoppers plan to spend an average of $993 on holiday gifts, a 6% increase from 2021
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