‘The Streaming Decade,’ Roku’s Annual Survey, Shows Industry Has Passed a “Tipping Point”
Roku, Inc. - Class A (ROKU)
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Source: Business Wire
New data shows pandemic accelerated ongoing shift to TV streaming SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) today published the results its annual survey that provides insights into consumer TV viewing behaviors and preferences and how the pandemic accelerated the ongoing shift to TV streaming.National Research Group, a leading global insights and strategy firm, conducted the survey* on behalf of Roku, America’s leading TV streaming platform**, expanding on previous years’ annual “cord-cutting” studies.The survey found that, over the last year, the shift to TV streaming was accelerated by the pandemic with more content –– including live programming and new movie releases –– moving to TV streaming. The ease-of-use, cost-savings, and content quality of TV streaming was shown to have extremely broad, intergenerational appeal among American consumers.“Amid a year of uncertainty, this survey puts data behind what we at Roku have believed since our founding in 2002: al
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