Roku Completes dataxu Acquisition
Roku, Inc. - Class A (ROKU)
Last roku, inc. - class a earnings: 2/13 04:03 pm
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Source: Business Wire
LOS GATOS, Calif.--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) today announced that it has completed its acquisition of dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns.Announced on Oct. 22, the acquisition of dataxu provides Roku with a DSP, device graph technology, and analytics platform and is expected to accelerate Roku’s ad tech roadmap and ability to serve a wide array of advertisers.“This acquisition reinforces our already strong position in the OTT ad space,” said Scott Rosenberg Roku’s senior vice president, Platform Business. “Acquiring dataxu is a natural progression of our ad tech strategy to offer more buy-side tools and to provide the industry’s best holistic TV plus OTT planning and buying solution that delivers better results for TV buyers.”Combining the unique advantages of Roku's first-party consumer relationship, scale, proprietary data and inventory, together with great talent, device graph technology and data scienc
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