RRD Launches Cloud Direct by RRD™ to Help Omnichannel Marketers Integrate Online and Offline Personalization
R.R. Donnelley & Sons Company (RRD)
US:NASDAQ Investor Relations:
rrdonnelley.com
Company Research
Source: Business Wire
Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach CHICAGO--(BUSINESS WIRE)-- R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital and direct mail channels. Available within Journey Builder, Marketing Cloud’s cross-channel customer engagement solution, Cloud Direct by RRD, allows businesses to connect customer interactions across email, mobile, advertising, and the web. Cloud Direct by RRD leverages Marketing Cloud to drive customer engagement and response thro
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