RRD Launches DigicomTM, a Streamlined eCommerce Solution for Retail Catalogs and Circulars
R.R. Donnelley & Sons Company (RRD)
US:NASDAQ Investor Relations:
rrdonnelley.com
Company Research
Source: Business Wire
New solution makes it easy to integrate offline and online assets to create shopping opportunities across multiple digital channels CHICAGO--(BUSINESS WIRE)-- R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of DigicomTM, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels. The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite to provide deep insights into engagement patterns and inform marketing decisions. “We view each interaction that our clients have with their customers as a unique opportunity to provide an enhanced exp
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