Will Offering Less Save These Bar and Grill Chains? [The Motley Fool]
RUBY TUESDAY (RT)
US:NYSE Investor Relations:
rubytuesday.com/investors/ir-home
Company Research
Source: The Motley Fool
Applebee's, Chili's, and Ruby Tuesday all have plans to simplify their menus. Americans have been less willing to eat good in the neighborhood or to pepper in some fun. Both Ruby Tuesday ( NYSE:RT ) and Brinker International 's ( NYSE:EAT ) Chili's have struggled to lure customers, a problem that has also faced DineEquity 's ( NYSE:DIN ) Applebee's brand. All three chains plan to tackle the problem in the same way: They are going to cut their menus and offer less choice. It's rare that any company's efforts to grow its business involves having less to sell, but in these three cases, the chains may benefit from a less is more strategy. Chili's won't be getting rid of its baby back ribs. Image source: Getty Images. This market segment has taken a beating as it has lost customers to fast-casual chains and because people are no longer eating out as often. In its fiscal 2017, Ruby Tuesday saw same-store sales decline 3.1% while total revenue dropped 1
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